PPC Agency in Dubai
Welcome to Red Cow UAE, an internationally successful PPC agency in Dubai. We are owned and operated by a collection of technical SEO experts, so we know exactly how to boost your business by offering authentic expertise regarding PPC. We believe in realistic results rather than promising unachievable dreams. The main goal of our PPC strategy is to help boost traffic to your website and increase user engagement. We strive to achieve high levels of success in these areas.
While anyone can set up a Google Ads account and kickstart their own PPC campaigns, very few are able to maximise the potential of this or make it a viable advertising channel for long-term success. Our team has vast experience with both agency and in-house PPC management, as they have worked with a large range of clients, from local businesses to internationally renowned enterprises. No matter your budget, we aim to get the most out of your PPC strategy every single time.
Make An PPC Enquiry
Find out more about how a PPC Dubai can help grow your business.
Our PPC Agency Background
Our Google certification is great for our PPC campaigns, but our PPC Dubai expertise doesn’t stop at Google. Our service covers several paid search platforms including Google Ads, Google Shopping, Bing, Baidu and more. We also offer paid search services on other platforms, such as paid social media advertising and retargeting. We typically run these on a CPM (cost per mille) model rather than PPC, but we make it all a part of the same strategy.
We like to take a pessimistic approach at Red Cow UAE, not because we don’t believe in our ability, but because we like to allow our clients to feel pleasantly surprised by the results. This is why we don’t get carried away with our predictions and projections, as we promote realistic results. We have total confidence in our ability as a PPC agency in Dubai to achieve your expectations.
Our aim with any of our PPC in Dubai campaigns is to provide strong returns on investment and increased revenue for your business. Through conducting keyword research alongside our high-level understanding of PPC Dubai platforms, it allows us to consistently achieve this for Red Cow UAE clients.
Find Out Why We’re The Number 1 PPC Agency In Dubai
Every PPC Dubai campaign is completely tailored to each individual client to offer you the most focused strategy that will best benefit your business. We offer full PPC management, which includes ad copy, landing pages and any creative assets, so you don’t need to worry about taking care of them yourself. All we expect from you is to watch the results be achieved through increased sales and more business enquiries.
Unlike other PPC agencies in Dubai, we aim to improve leads and boost site traffic while also making sure your product has a larger scope of visibility, as we like to focus on promoting brand awareness. There are many types of PPC ads that we utilise as part of our strategy including:
Search Ads
The most popular form of PPC is search ads, which are the text-based advertisements that you see directly underneath your Google search box. There are usually 3-4 results that make up these ad spaces with a further 2-3 at the bottom of the page. E-commerce businesses shouldn’t use search ads, as it’s much more beneficial to rank in the organic results that come underneath. However, they do usually work well for service or enquiry based businesses. Some industries have really high costing PPC, such as the medical industry. It all comes down to how much you are willing to spend on your search ad PPC in Dubai.
Local Search Ads
If you’ve ever performed a local search such as ‘PPC Agency Dubai’, then you’ll have seen a map pack appear on the Google SERPs. When you click on ‘more’ within this section, it will open up Google Maps with a longer list of results. The top 2 or 3 are usually sponsored spaces. Using local search ads as part of your PPC Dubai strategy, you should notice more local visibility as you get more clients from your area. It’s important to be within the top 3 results in this area, as only a small percentage of users will click the ‘more’ option.
Google Shopping Ads
More commonly used by e-commerce companies, Google shopping ads run across the top of your SERP in a preview format which can be viewed in full when a user clicks on the ‘Shopping’ tab on Google. These ads will have a small picture of the product with the price and a small description to go alongside it, which gives e-commerce businesses the best chance of getting their products seen by a larger audience. Your website will need to set up a live feed from your website and connect to the Google Merchant Centre for this to work effectively. A PPC agency in Dubai can help you with this and keep regular maintenance with it to keep price and stock availability updated.
Google Ads
Google Ads uses a PPC pricing model, where advertisers pay per click or impression on the advertisement. Search ads are the most common type of Google Ad, which appear at the top of search engine results pages (SERPs) under sponsored content and they appear there based on users searching for products or services. Businesses can also use Google Ads to run display ads, shopping ads and YouTube ads. Display ads can be found on any website and they appear there based on different targeting parameters, such as a user’s search history. Google Ads are a great way to get your products or services viewed by more users as they navigate the internet.
YouTube Advertising
Brand awareness is massively important for businesses, as it makes people more aware of your brand and your offerings. Fashion clients tend to be very fond of Youtube Advertising to achieve optimum brand awareness, as it’s a proven way of getting more eyes on their products. Advertising on YouTube comes in a variety of ways, such as text ads at the bottom of a video, short video ads that play before and during a YouTube video and annotated products ads. You should never go into YouTube advertising with the expectation of getting a huge boost in sales, as results can sometimes be sporadic. Your focus should primarily be on how the ads will benefit your overall marketing strategy, which PPC in Dubai always recommends.
PPC in Dubai can be a competitive market with so many new businesses looking to burst onto the scene in the ever-evolving city and the hub of marketing opportunities. At Red Cow Media, we thrive on achieving results despite the large amounts of competition from some of the biggest brands in the world. A true reflection of our dedication is our report and contract we’ve kept with our very first client since 2013. This shows both our new and existing clients that we not only get results, but we are a very trusted PPC agency in Dubai.
LThere are some agencies that like to run up costs of PPC when it's renewal time, but we focus on loyalty so you don’t need to worry about us increasing any of the prices when the renewal period arrives. However, if you do want more offerings from us, we can accommodate your every need at a small price increase that you will be satisfied with. You might want to add SEO, social media and retargeting to maximise your results. We can incorporate these alongside your PPC strategy to further boost your business growth. If you want to learn more about how we can benefit your business with our PPC Dubai, please contact us today.
We can conduct a thorough analysis of your business and assess where we can best help you with PPC. Looking at what you need from your PPC, we can create a structured plan using the best strategy that would suit your brand; search ads, Google shopping ads, local search ads or YouTube advertising. Each of these can offer different benefits to your business, so we will make sure that we only use the strategies that we know will achieve results.
Red Cow UAE is always transparent with our PPC processes and we will provide you with reports throughout the journey.
All of our digital marketing strategies offer a range of reporting styles. This means that we can deliver weekly, bi-weekly or even monthly PPC reports, all of which are up to the discretion of our client and their preferences as to when they wish to receive them. In addition to these reports, we can provide you with month-on-month and year-on-year analysis on the progress of the PPC Dubai campaigns, so we can correctly identify how to move forward to achieve your desired results.
In terms of PPC analytics, we gather all of our data from Google Analytics, which collects data regarding traffic, sessions, and conversions that have come as a result of our PPC campaign. This allows us to accurately assess the success of our PPC strategies while also providing insights on other areas we can help you improve on.
Digital marketing as a whole isn’t a short-term solution, as it can take time to start noticing results but the wait is definitely worth it once you see how much it can benefit your business. Out of all the digital marketing strategies, PPC offers the most noticeable results within a shorter time frame, usually a few weeks after the ads go live. The time it takes to achieve results will depend on competition, budget and target audience.
The result expectation for PPC in Dubai will differ from client to client, but with our experience of working with a large variety of clients, we know how to achieve the results you want.
Being a respected PPC agency in Dubai, we are exceedingly tactful, cautious and professional when it comes to other people's customs and cultural traditions. Every piece of content, advertisement and work that is approved must first go through extensive research, instruction and client approval. To ensure that our clients' expectations are always met, we ensure that all work is not only triple-checked but also delivered to them within a specific deadline. Contact us today for more information on how our PPC in Dubai can help you boost your business analytics and generate more authentic leads.