Social Media Agency in Dubai
Here at Red Cow Media, we are proud to be an award-winning social media agency in Dubai with a vast amount of experience. Our social media specialists are equipped to handle anything from paid advertising to organic social media growth. With knowledge of building up a range of industries’ social media presence on a range of platforms such as Facebook, Instagram, TikTok, and many more, there isn’t anything that our team can not excel at. Learn more about our social media advertising in Dubai below.
Make An Social Advertising Enquiry
Find out more about how a Dubai Social Media Agency can help grow your business.
DID YOU KNOW?
In B2C and E-commerce, a 3x to 4x ROAS is generally considered reasonable. However, we at Red Cow Media, our social media agency in Dubai, strive for exceptional results, consistently aiming for ROAS figures exceeding 4x and often achieving 7x or higher.
Paid social is an essential and useful way to reach your target audience with unprecedented accuracy, introducing qualified users to your brand who may not have come across it organically through SEO or social media reels. Paid social can be refined based on age, demographics, brand interests, hobbies and location. The laser focus targeting ensures your ads are seen by the most likely to be interested in your products or services, maximising your return on investment.
In comparison, if you were to use our social media agency in Dubai, we would create unique campaigns that inhabit your brand image. Paid social can significantly boost your brand’s visibility and reach and should be paired with our other services, such as SEO, to maximise your reach.
Why is Social Media Marketing in Dubai Important?
With the popularity of social media, it’s a beacon of opportunities for businesses to gain exposure and reach new audiences that would otherwise not be able to. Through social media, you can launch new products and campaigns and convey your morals and values to new and existing audiences. With new algorithms being developed and the general competitiveness to be on the relevant feeds, it’s made organic reach harder, especially if organic social isn’t conducted along with other forms of social media marketing. Depending on one or another isn’t best practice and should be part of the equation for a successful social media marketing strategy.
We understand that it can be quite daunting to invest your money into different social marketing avenues, especially when you may have solely relied on organic social marketing. Our successful history of transforming businesses’ ROAs from 1x to 7x speaks for itself; A social media agency in Dubai should understand all of the options you have at your disposal and with our history of expertise on both platforms, such as Facebook Meta but also how to ensure each and every ad exceeds your expectations. We have the tools to help you achieve real results through maximising your ROI and as a social media agency in Dubai, you can count on us.
Since the emergence of social media, the face of paid marketing has completely transformed and it is still evolving, changing the game forever. There are multiple platforms and opportunities for businesses to connect with their audience, as social media is now an accessible world for all At any point, it can come with a multitude of positives but also challenges. As you scroll through these platforms, you are exposed to new information, and it doesn’t end there. Mastering social media advertising in Dubai means you are able to interact with and access new customers at a much greater capacity than any other form of advertising.
The Types of Social Media Advertising In Dubai
As mentioned above, social media marketing in Dubai is an efficient and effective way to reach new customers and introduce yourself to new audiences, whether you are expanding your business and want to target a new audience or you wish to remind your existing customer base that you have a new special offer. Here at Red Cow Media, our team of experts in social media marketing in Dubai is highly experienced across multiple social media platforms and tailors each of your campaigns to suit the specific channel and overall goals.
Every social media company uses social media advertising; however, unlike others, Red Cow Media agency in Dubai understands that each platform offers an array of advertising options and opportunities for your business to utilise to your advantage. As each platform differs, this means there are advantages and disadvantages that can impact your return on advertising spend (ROAS).
When you choose our social media agency in Dubai, we will begin by discussing what you wish to achieve with your social campaigns, whether it’s retargeting or widening out your reach and finding new customers. We would also conduct some competitive analysis of their social media activity so we form a better understanding of what audiences you aren’t targeting. We’ll look at where they are more engaged, through what channels and how to access them optimally to ensure the spend is placed on the most relevant platforms.
Here is a look at the most popular channels to conduct social media advertising:
Facebook Advertising
Facebook advertising is condensed into three types of campaigns. Awareness through reach and frequency ads; these aim to increase brand awareness and reach a wider audience. Consideration, which diverts the traffic to your website on the most relevant pages, which encourages user engagement and Conversions: these ads are designed to drive users to a specific action, such as making an enquiry, purchasing an item or signing up as a new patient.
Facebook is the perfect platform to advertise on for both lead generation and e-commerce clients, as it is a platform that is popular across a vast range of different demographics and audiences, which would be relevant to your target audience.
There are about 2.45 billion average monthly users on Facebook; this means there are a vast number of audiences that are available to target and a large number of them would be relevant customers for your product or service. With Facebook ads, there are highly detailed targeting options that ensure you are targeting the most relevant audience, increasing the opportunities for conversions. Our social media advertising in Dubai team has knowledge of a range of business types, which allows them to deliver a range of style advertisements that have been effective with click-to-conversions.
Instagram Advertising
Facebook owns Instagram, so it comes as no surprise that these go hand-in-hand. This platform has a younger audience so while it might be more appealing to some businesses, it wouldn’t be as relevant to others. However, it would ensure you have an all-round targeting opportunity. As our team specialises in creating ads for a range of different audiences, our social media advertising in Dubai has the skill set to help you thrive on each platform.
Like Facebook, you are able to refine your ad targeting to be as wide or specific as you would like. Typically speaking on Instagram, there are four types of advertisements that perform well, including static photos, carousels, videos and collection ads. There are also new opportunities for companies to create advertisements for their reels; this is a new and exciting avenue to explore and introduce yourself to new customers. Instagram thrives with ads that provide high-quality images and videos; this is also better through a user engagement level, which will naturally lend itself to Instagram advertising.
Pinterest Advertising
Pinterest is a visual discovery platform and offers an array of unique advertising opportunities and while this might not be one of the most popular forms of advertising, the customer base is relatively younger and provides your business with the means to target specific audiences. Unlike Facebook and Instagram, Pinterest users are actively searching for new things, whether it be inspiration, homeware or fashion; this makes it an ideal platform for e-commerce and some services.
Pinterest ads come in various formats, including promoted pins, video pins and carousel pins. These ads can be strategically placed within users’ feeds, appearing organically with their regular and with their searches. This places your ad and exposes your product or service to a relevant audience. This platform is a powerful targeting option, giving you the means to target specific demographics, interests and behaviours. Our social media agency in Dubai has the knowledge and skills to leverage Pinterest’s unique features and targeting capabilities to create a successful campaign that resonates with your targeting goals.
Snapchat Advertising
Snapchat advertising offers a unique opportunity to reach a younger demographic through engaging and immersive ad formats, making this form of advertising more effective for specific e-commerce and services. Unlike traditional advertising, Snapchat ads appear organically within the user experience, making them feel less intrusive and more likely to be noticed by your target audience. Snapchat targeting options allow you to precisely reach your target audience based on demographics, interests, age and behaviours. Our team is equipped with the experience to push your conversions up with the use of Snapchat advertising.
What To Expect With Social Media Advertising In Dubai
Here at Red Cow Media UAE, we understand that you know your business better than anyone, which is why activities such as social media management, advertising and all the bits in between can be extremely time-consuming and demanding. The benefit of having a skilled team from a social media agency in Dubai is that you are passing over the workloads but you also have a range of fresh ideas and expertise to apply to your social media advertising strategy. Many businesses have found outsourcing to dedicated social media agencies in Dubai as a more productive and successful route to go down. With our experience with a range of industries, you can rest assured we will capture your brand and deliver it exactly how your audience needs to see it.
If you decide to co-advise or take over the social media management aspect of your business, we will work closely with you so our team can fully form their understanding of your brand, values, image and how you wish to engage with your audience. With our extensive background of working with a range of local and international businesses, we are equipped to take full control of the day-to-day management of your social media account, going above and beyond to create successful campaigns translating into increased levels of engagement and return on advertising spend (ROAS).
In the world of social media and its continuously evolving ways to advertise, we are confident to say that nothing will stay the same for long, and we are dedicated to evolving with all of these changes. You can place your trust in our Dubai social media agency as we take the time to investigate everything from Google algorithm updates to trends that take your industry by storm. Whether you need our assistance with organic social media or to take full control of creating and running new campaigns, we have the skills, motivation and creativity to attract your target audience, increase engagement and increase your conversions.
Get In Touch With Our Social Media Agency Dubai
We are here to talk, pitch and guide you through all things social media advertising in Dubai. Whether you are looking for assistance with your organic social or you need a reliable and effective agency to turn clicks into purchases with creative campaigns, here at Red Cow Media UAE we have the means to exceed your expectations. Contact us today to find out more!